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Customer Lifecyle Marketing Manager

£60,000 to £70,000
Job Type
20 Jul 2022
Since launching in 1989, this organisation has become one of the world's leading online CFD and financial spread betting providers, with nearly 66.8 million trades executed annually across Europe, Asia Pacific and North America.

Listed on the London Stock Exchange, they provide spread bet and CFD trading to over 80,000 customers worldwide, is voted as the no.1 for provider for customer service, executing over 60 million trades annually on our award-winning trading platform.

Purpose of role:

Are you passionate about the customer experience journey? Are you tired of the same old email marketing strategies and campaigns? Do you have exciting new ideas you want to explore? Do you love data? Then, come be a Customer Lifecycle Manager, where you'll join a dynamic, collaborative, and empowering team of driven marketers.

You will oversee planning and prioritisation of marketing programs that improve lead conversion, drive acquisition and customer engagement, and more importantly, excite customers about being part of our new investment community. You'll own our CRM strategy across email, SMS, and push, working closely across our broader marketing team to ensure effective end-to-end delivery.

We're actively seeking a motivated and positive individual who feels passionate about creating a customer-centric experience. You will have the highest level of creative awareness and data analytics. Foundationally, you'll also have an entrepreneurial spirit that thrives in a fast-paced setting with other ambitious, supportive, and fun team members.

Key responsibilities:

Develop and manage the customer lifecycle onboarding and retention programs, and use data to identify customer insights - journeys, gaps, and opportunities.
Develop and manage lifecycle programs and campaigns, including goals, strategies, identify data gaps, and drive measurable incremental growth and/or product engagement to improve customer experiences.
Implement best practice for email, SMS and mobile app to maximize ROI.
Experience in the continuous improvement of communication initiatives through iterative testing.
Communicate customer insights, campaign results and CRM roadmap.
Work closely with our data scientists and data engineers to create data products our customers will love.

Essential criteria:

Minimum of 3 years of experience in CRM/Direct Marketing/Database Marketing with a track record of delivering measurable results.
Strong knowledge of HTML
Experience with Campaign Management tools such as Urban airship, Braze or other E-CRM platforms.
In-depth experience in contact strategy, test design, program analysis, and CRM system deployment.
Strong understanding of targeting models and customer segmentation.
Strong project management skills
Excellent written and verbal communication
Self-motivated, who excels in an entrepreneurial-type environment
Ability to bring creative and innovative thinking across all aspects of the role
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  • Job Reference: 662714698-2
  • Date Posted: 20 July 2022
  • Recruiter: Robert Walters
    Robert Walters
  • Location: London
  • Salary: £60,000 to £70,000
  • Sector: Accounting
  • Job Type: Permanent