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Assistant Marketing Manager

Location
Rotherham, Yorkshire
Salary
£35,000
Job Type
Permanent
Posted
4 Nov 2021
Sue Ross Recruitment are delighted to be working with their client, a market leader within the leisure/ travel sector, on the recruitment of an Assistant Marketing Manager to join their busy specialist team. This is a fantastic opportunity at a very exciting time to join this organisation, as they prepare to hit the road once more! We're looking for an enthusiastic, driven individual to join their creative marketing team and be part of the journey turning people's holiday dreams into a reality.
We are looking for an experienced and highly motivated Assistant Marketing Manager with proven experience of growing customer acquisition whilst improving ROI. You'll work in-house on marketing initiatives two company brands. With strong organisational and project management skills, you'll have experience in an on and offline sales and direct marketing environment and will be able to hit the ground running. Ability to communicate effectively is a must.
Key Skills/Experience:
* Minimum 3 years working in an on and offline direct marketing environment essential.
* Proven experience of improving ROI by increasing customer acquisition.
* Experience of managing external suppliers to achieve business objectives.
* A working knowledge of customer acquisition and retention models.
* Passionate and pragmatic about proactive marketing initiatives.
* Numerate, analytical and results focused, strong project management skills.
* Proactive, creative, and enthusiastic.
* Organised, methodical, and takes pride in seeing work done to the highest standards.
* Good verbal communication skills - the ability to articulate ideas clearly and liaise with other members of the team.
* Ability to work to demanding schedules and deliver tight turnarounds to strict deadlines.
* Ability and experience to handle multiple tasks under pressure.
Responsibilities:
* Reporting to and working with the Design and Brand Manager in the day-to-day management of a small team and co-ordinating all aspects of the marketing campaign strategy and delivery
* Autonomy and control around the marketing calendar and plans.
* Management of affiliate marketing relationships and building strong working relationships with partners.
* Involvement in marketing analytics and KPIs.
* Scientific use of data and analytics to identify any optimisation opportunities.
* Collaboration on brand strategy and creative development.
* Development of a strategy to improve brand awareness.
* Development of ideas and concepts in line with our target audience.
* Optimisation of our direct marketing channels.
* Development marketing strategies to improve customer retention rates.
* Identification of future digital and traditional marketing trends and business models.
* Drive web traffic, brochure requests, calls and conversion.
* Development of a cohesive print strategy (national and regional press).
* Bring expertise in the current and evolving marketing acquisition strategies.
* Input into best practice tools and technologies required to improve customer acquisition and conversion and performance.
* Work with senior leaders across the business to integrate a digital first approach.
* Optimisation of the websites for organic search engine positioning.
* Liaise with our partner on SEO, PPC, paid display, paid social strategy
The ideal candidate would be available to start ASAP at offices in Rotherham.
Unfortunately due to the number of applications we receive, we are unable to provide individual feedback to all applicants. Please assume that if you do not hear from us within 72 hours that your application has been unsuccessful on this occasion.
May we take this opportunity to thank you for expressing an interest in one of our roles and wish you the very best in your search for employment
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Details

  • Job Reference: 415031251-2
  • Date Posted: 4 November 2021
  • Recruiter: Sue Ross Recruitment Ltd
    Sue Ross Recruitment Ltd
  • Location: Rotherham, Yorkshire
  • Salary: £35,000
  • Sector: Sales & Marketing
  • Job Type: Permanent